Overview Red Bullis the world’s leading energy drink brand with distribution in 171 countries over the last 30 years. Its international marketing campaign has long been associated with extreme sports that include BMX, motocross, skateboarding, wake boarding, skydiving and other adrenaline-pumping activities.
The Project A mural painting in Red Bull’s HQ in Cebu City. The wall is decked in the brand’s color palette such as Blue, Red and Yellow. Illustrations taken from action shots of people in BMX, Motocross, Wakeboarding and Skydiving are set against famous landmarks in Cebu, namely Magellan’s Cross, Cebu Provincial Capitol, Marcelo Fernan Bridge (or as locals call it, New Bridge) and the statue of Lapu-Lapu. Other design accents that are also truly Cebuano are featured in the wall including the Lechon, Banderitas or buntings that signify the Sinulog Festival, a sign of Colon Street (the oldest street in the Philippines), several barbecue and street food items as well as the Guitar, which is a famous industry in Mactan Island.
Deliverables Concept Development Illustration Mural Painting
Credits Illustration: Stephanie Tudtud, Mish Abalos Muralists: Stephanie Tudtud, Mish Abalos, Honey Marquez Agency: Fifteen Twenty One Design Co
BOYSEN: Set in Color
Overview Boysen is the number 1 recognized paint manufacturer in the Philippines. Every year, the company releases their own set of color palette known as Color Trends. For this year, they decided to launch their latest palette trend in Cebu City.
The Project A number of large scale sets with a respective color palette were placed at some of Cebu City’s iconic locations and convergence areas. Bright, bold colors for a summer vibe at a mall or dark shades of violet and green contrasting the iconic Magellan’s Cross. The Set in Color installations were placed in a different location every Sunday for the whole month of May 2018. The color palettes were carefully chosen to compliment the set and the area where it will be located.
Deliverables Concept Development Production Design Documentation Video and Photography
Credits Production Design: Archt. Kaloy Uypuanco Art Direction: White Brick Creative Studio Video: Jude Crisostomo, Stephanie Tudtud Photography: Mish Abalos, Alexa Crisostomo Agency: White Brick Creative Studio
Ettas Eclectic Food + Drinks
Overview Ettas Eclectic Food + Drinks s a heavily inspired restaurant, that combines familiar filipino taste with fresh and stimulating presentation.
The Project Ettas required the creation of a cohesive tone and look that will reflect in all of their branding and marketing materials all across platforms - from logo design, restaurant menu and social media. A bold serif font was chosen for the logo to embody a serious and sophisticated personality, added with small details of sketched elements to show its playful side, evident in the food they serve. The photography was directed to show a dark and moody tone to compliment the restaurant interiors and it’s over all brand image.
Deliverables Concept Development Branding Identity Menu Design (Digital & Print) Photography Social Media Content Finished Art
Overview Brique is a modern restaurant located at Salinas Drive, Lahug, Cebu City. The restaurant is known for its industrial interiors, mixed-and-matched menu, which includes Italian pastas, Mexican dips, Asian Fusion and imported wines.
The Project The restaurant requires a set of lifestyle photos and custom lettering for its marketing promotions and social media. A dark moody tone is set all throughout the photos, complimented with a custom handlettered title of the dish.
Deliverables Concept Development Photography Food Styling Lettering Finished Artwork
Credits Photography, Art Direction, Styling: Mish Abalos Agency: White Brick Creative Studio
Location Brique is located in Salinas Drive, Ayala Center Cebu & Robinson’s Galleria.
Chika-an sa Cebu is a Filipino restaurant built on tradition of great-tasting Filipino dishes that is perfected in for decades since it started serving Cebuano families.
A design system for all media platforms of the restaurant was created. This look was made to embody the charm of the Cebuanos, who are naturally drawn to good word play with a great sense of humor. Together with the vibrant brand colors of the Chika-an brand, we took the liberty of adding elements to reflect this look - color splashes, layers, patterns, custom typography for each material and puns, don’t forget the puns.
Deliverables Concept Development Photography Lettering and Type Development Finished Artwork
Credits Art Direction, Lettering and Type: Mish Abalos Motion Graphics: Giann Alipar Agency: White Brick Creative Studio
Location Cebu, Ilo-ilo, Palawan, Cagayan de Oro, Zamboanga, Iligan You can follow Chika-an’s page for more info.
White Brick Creative Studio
Overview Play. Create. Communicate. White Brick is a Cebu-based visual communication studio that develops strategies that work and move products through design, art, copy and content production. The creative studio combination of two design houses based in Cebu - Fifteen Twenty One Design Co. & 25th House.
The Project The task was to create a visual identity that reflects the studio’s values and forge strong collaborations with experts in the industry. The logo icon is a visual representation of the studio space, that occupied two floors. It is translated to various branding materials and merchandise.
Deliverables Concept Development Visual Identity Print
Credits Visual Identity, Art Direction: Mish Abalos Photography: Stephanie Tudtud, Jude Crisostomo Print Production: Alexa Crisostomo Copywriter: Carla Adlawan Agency: White Brick Creative Studio
Location White Brick Creative Studio is located at 3F TLC Building, Gov. M. Cuenco Avenue, Cebu City
Cebu Tin Box Project
Overview Islands Souvenirs revolutionized souvenir shopping by transforming cottage-industry type products and giving it a fresh take. It carved out a new niche for itself by providing premium quality souvenir items that are creatively designed and packaged in vibrant shopping environments. It thrives on a culture of innovation as it constantly introduces new concepts, offering designs that showcase the Philippines as a tropical and colorful country. It pioneered and popularized the I heart phenomenon which allow customers to personalize shirts with their own names; as well as provide the locals an avenue to express their pride of place.
The Project The Tin Box is commissioned as a package design for premium souvenir items. The illustrations are inspired by local iconic places, things & food of Cebu.
Deliverables Concept Development Illustration
Credits Art Direction, Illustration: Mish Abalos
LOOT Wearable Art
Overview Loot is a local brand that creates special hand crafted items. They take pride in the blemishes and variations of each of their products that are organic in nature and sells in local pop up shops and bazaars.
The Project The brand requires a visual identity to reflect the quirkiness and uniqueness of their products. A set of colorful graphics and illustrations were created to compliment the brand colors and products they designed. This look and feel was translated in various platforms such as social media and their pop-up shops.
Deliverables Concept Development Visual Identity Product Design Production
You can follow Loot’s social media accounts for updates.
Overview Hala Paella is a casual Spanish dining restaurant with dishes made from the best quality ingredients with reasonable servings & affordable prices. It’s a taste of Spain with a touch of Cebu.
The Project Hala Paella prides itself for serving affordable Spanish comfort food. The main brand colors of red and yellow are chosen to reflect the colors of Spain’s flag. This color theme is translated to most of the materials, from the furniture, photography direction, menu and other marketing collaterals. A bold serif font was used for the logotype to express the bold flavors and welcoming interiors of the restaurant. The menu was handlettered on big paelleras which are posted outside and it was the most instagrammed part of the the restaurant.
Deliverables Concept Development Lettering and Illustration Photography Finished Art