Red Bull is the world’s leading energy drink brand with distribution in 171 countries over the last 30 years. Its international marketing campaign has long been associated with extreme sports that include BMX, motocross, skateboarding, wake boarding, skydiving and other adrenaline-pumping activities.
The wall is decked in the brand’s color palette such as Blue, Red and Yellow. Illustrations taken from action shots of people in BMX, Motocross, Wakeboarding and Skydiving are set against famous landmarks in Cebu, namely Magellan’s Cross, Cebu Provincial Capitol, Marcelo Fernan Bridge (or as locals call it, New Bridge) and the statue of Lapu-Lapu. Other design accents that are also truly Cebuano are featured in the wall including the Lechon, Banderitas or buntings that signify the Sinulog Festival, a sign of Colon Street (the oldest street in the Philippines), several barbecue and street food items as well as the Guitar, which is a famous industry in Mactan Island.
Ettas Eclectic Food + Drinks
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CREDITS Visual Identity & Creative Direction: Stef Tudtud, Alexa Crisostomo Art Direction, Type & Lettering: Mish Abalos DOP, Light & Grip: Jude Crisostomo Agency: White Brick Creative Studio
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36 Days of Type
36 Days of Type is a project that invited Designers, Illustrators and Graphic Artists to express their particular view on letters and numbers of our alphabet.
This year I joined 36 Days of Type. For those who aren't familiar with it, it's an annual project that invites designers, illustrations or graphic designers to make their own creative interpretation of the letters of the alphabet.
I did most of it on digital while some letters that had significant meaning to me, were hand-painted using a mix of brush pens, acrylics, and gouache. I was pretty stoked to see my letter H featured on the brand's page. That was a first for me.
BOYSEN: Set in Color
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Chika-an Restaurant Titles
Chika-an sa Cebu is a Filipino restaurant built a tradition of great-tasting Pinoy dishes that it perfected in the decades since it started serving Cebuano families.
A design system for all media platforms of the restaurant was created. This look was made to embody the charm of the Cebuanos, who are naturally drawn to good word play with a great sense of humor. Together with the vibrant brand colors of the Chika-an restaurants, we took the liberty of adding elements to reflect this look - color splashes, layers, patterns, custom typography for each material and puns, don’t forget the puns.
SCOPE OF WORK
Art Direction, Graphic Design, Type
CREDITS Art Direction; Type: Mish Abalos Motion Graphics: Giann Alipar Agency: White Brick Creative Studio
Brique Modern Kitchen + Photography
Brique is a modern restaurant located at Salinas Drive, Lahug, Cebu City. The restaurant is known for its industrial interiors, mixed-and-matched menu, which includes Italian pastas, Mexican dips, Asian Fusion and imported wines.
The restaurant requires a set of lifestyle photos for it’s marketing promotions and social media. A dark moody tone is set all throughout the photos.
CREDITS Photography, Art Direction, Styling: Mish Abalos Agency: White Brick Creative Studio
Brique is located in Salinas Drive, Ayala Center Cebu & Robinson’s Galleria. Follow their Facebook account for updates.
Just Passing By
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Cebu Tin Box Project
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CREDITS Illustration & Art Direction: Mish Abalos
White Brick Creative Studio
Play. Create. Communicate. White Brick Creative Studio is a Cebu-based visual communication studio that develops strategies that work and move products through design, art + copy and content production.
BETTER IS THE NEW BLACK
The creative studio combination of two design houses based in Cebu - Fifteen Twenty One Design Co. & 25th House. The task was to create a visual identity that reflects the studio’s values and forge strong collaborations with experts in the industry.
Visual Identity: Mish Abalos, Alexa Crisostomo Photography: Jude Crisostomo, Stephanie Tudtud Agency: White Brick Creative Studio
LOOT Wearable Art
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Olympic Postal Stamps
SELF - INITIATED PROJECT
Hala Paella - Spanish Comfort Food. Casual Spanish dining with dishes made from the best quality ingredients with reasonable servings & affordable prices. It’s a taste of Spain with a touch of Cebu.